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Setting Up the Meta (Facebook) Pixel Integration

Connecting your Facebook advertising account to ClubRight

Updated this week

Track and optimise your ad performance by linking your Meta (Facebook) advertising account with ClubRight.


Package

Complete


Why Use This Feature?

Track Member Behaviour – See what users do after clicking on your Facebook or Instagram ads
Measure ROI – Understand which ads convert best
Improve Future Campaigns – Optimise ad targeting and content
Boost Conversions – Retarget prospects who didn’t complete sign-up or purchase


Use Case – Retargeting Prospects Who Didn’t Sign Up

A gym runs a Facebook ad campaign targeting local gym-goers.

How It Works:

  • The Facebook Pixel tracks who lands on the ClubRight membership sign-up page.

  • Anyone who doesn’t complete the sign-up is added to a retargeting audience.

  • They are shown a follow-up ad offering a special joining deal.

Ideal for:

✅ Driving more membership sign-ups
✅ Reducing wasted ad spend
✅ Creating smarter, data-led marketing campaigns


🔧 How to Set Up the Facebook Pixel integration in ClubRight

Note:
The Facebook Pixel feature is provided by Meta (Facebook) and is not built by ClubRight.

To obtain a Facebook Pixel ID, you’ll need access to your Meta Business Manager account.

✅ Simply log in, go to Events Manager, create a new Pixel, and copy the Pixel ID.

💡 There is no subscription or payment required to create or access a Facebook Pixel – it’s completely free as part of Facebook’s Business Tools.

👤 Note: Only Owner Admin users can access this setup.


Step 1: Go to the Integrations Page

  • Open the Settings menu in the top-right corner of your ClubRight admin dashboard

  • Select Integrations from the dropdown list

Step 2: Select Facebook Pixel Integration

  • Locate the Facebook Pixel tile

Step 3: Enter Your Pixel ID

  • In the field labelled Facebook Pixel id, paste your Pixel ID (available from your Meta Events Manager)

Step 4: Save Setup

  • Click the green Set Up button to activate the connection


Example Setup View

Step 1: Enter your Facebook Pixel ID in the field


Step 2: Click the green Set Up button


What Happens Next?

Once saved, your Facebook Pixel will automatically begin tracking:

  • Visits to ClubRight-hosted landing pages

  • Membership sign-ups

  • Form submissions and other user actions

This enables you to create high-performing ads and better understand your audience’s behaviour.

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