A great way to market your services to prospects (or even up-sell to current members) is through using the email marketing software MailChimp.
You might be thinking, why bother?
- Like social media, email marketing is extremely low cost. Free in fact! MailChimp does not charge for their basic package - which is all you need to become an email marketing pro with ClubRight.
- It's super easy to do! MailChimp provides helpful templates for different purposes - equally, you have the option to create your own!
So how do you get started?
First of all, you will need to head over to the ClubRight Integrations page in Settings to create your account.
Next, you will need to set up a List. Instructions on how to do this are located here.
Once you've set up your list, you will need to build your template by following this guide.
Great! You're ready to export your members into that list.
Head over to the Members Grid in ClubRight. Click Selected Member Options.
Tick Add to MailChimp List. You will also need to set the consent options in order to be compliant with GDPR - you may only send the marketing emails if the member has consented to receiving marketing materials.
Next, select the list that you created in MailChimp from the drop down menu. In this case, we are looking for ClubRight Welcome.
Click Go. This will export the members into the MailChimp list that you created. If you have a large number of members selected, the export may take a moment to appear in MailChimp. Remember to refresh the MailChimp page to see the email addresses appear!
That was easy! Now you're ready to complete your campaign. For steps on how to tie your List and Email Template into a campaign on MailChimp, click here.
When sending marketing materials via email, it is extremely important to make sure you are being GDPR Compliant. You may not send marketing materials to anyone other than those that have consented to do so.
For more information on GDPR, please see The Legal Stuff.