With consent options this will allow you to market to customers in specific ways, when you setup consent options this will then show up online when a customer signs up to a online account.
Go to the settings in the top right.
Then click on consent options.
Now press add new consent option and enter in the name.
Click add and edit
Now enter in the description.
If you would like to send a message to those who allow email marketing follow the below - we also have an email on how to filter and send out group messages.
Now if you go to the members grid on the left hand side.
Then click 'selected member options'.
Press send a message and send email.
You can then select the consent needed to receive this information.